Offended Advertising Company CEO sent a Coffin

Jakarta - Amalia, Adwork CEO of Euro RSCG, an advertising company, was offended when receiving a shipment of coffins Sumardy. Marketing strategies by sending a coffin really do not deserve to be a joke.

"Sending the casket was an insult, it is not feasible to be a joke," said Amalia upset, while talking to AFP on Monday (05/06/2011).

According to Amalia, the sender who turned out to send the coffins to a marketing strategy that does not pay attention to local culture. He said the culture in Indonesia could not accept such a joke.

"Upon receiving the coffin, people will feel offended and immediately prayed to die. And when he knew that it was just a joke, it is difficult to accept. It's difficult when people are offended," he said.

Amalia said, kind of word of mouth marketing has become a new thing in Indonesia. To use it, one who engaged in the marketing world should know the many aspects including its local culture.

"Word of mouth must be positive, but this is actually a negative reaction. And this will backfire for himself. Later when the product appears, people will not want to buy it," said Amalia.

So whether Amalia will report the sender to the police? "If the law of the realm of baseball, but I hope this sender can learn more marketing. Because this sort of thing could also be a bad influence for their own marketing world," said Amalia.

Earlier Sumardy declared, he sent a coffin to the 100-goal, the majority of the marketing managers and advertising agencies.